“The workshops were tailored to our business, hit the nail on the head in terms of the brief and delivered some great outcomes that helped shape some huge improvements in our service delivery, commitment to our customers and some positive change in how my leaders lead their teams.”
Testimonial from our Local Government – Leisure and Aquatics client regarding the recent training program designed and delivered by Marana.
Our Client
Our client provides Leisure and Aquatics facilities across multiple locations in their local government area. Visitors of all ages are welcomed and programs and services are offered including learn to swim, aquatic facilities, fitness classes, gym services and a golf course.
The Challenge
The Executive Team have a comprehensive direction and strategic plan for the Leisure and Aquatics facilities and required practical skills to support People Leaders and staff to lead and drive change. Part of the strategic direction is to have a Customer Experience Culture at the core of everything Leisure and Aquatics do.
It was identified that some staff may require assistance with adjusting to and embracing culture change including new ways of working. People Leaders needed the skills and knowledge to lead and drive change and staff would require the skills and understanding to implement this into both internal and external customer interactions.
Some of the key challenges were:
Mystery Shopper survey results revealed that customers wanted staff to be able to assist with their enquiries at the first instance. Staff were accustomed to helping only with enquiries for their section, and weren’t working as a whole team across the Aquatics and Leisure Team.
Staff understanding the importance of taking ownership for consistent service delivery and how their interactions reflect the Council as a whole. It is important to promote that Leisure and Aquatics are not separate to Council, they are Council.
People Leaders required the practical skills and knowledge to create, develop and maintain a Customer Experience Culture. This includes being able to facilitate difficult conversations with staff when actions or behaviour were not in line with agreed expectations.
Staff required understanding of how Key Performance Indicators (KPIs) fit in with the bigger picture and People Leaders required skills to measure the quality of customer experience / service and how to effectively use measures to support a positive customer experience culture.
The Customer Experience Charter was identified as outdated and required revising to underpin the Customer Experience Culture change.
The Solution
For People Leaders this consisted of a two-day Leading a Customer Experience Culture program that was designed to support participants to lead, champion, develop and maintain a customer experience culture.
During the program People Leaders developed skills in identifying customer expectations and linking these to the Customer Service Charter, working with and measuring KPIs, understanding change management, skills to praise and recognise staff as well as how to provide redirection when standards are not being met. It also included the importance of being detailed and specific when providing feedback related to service delivery.
What have been the main issues organisations have had to manage in dealing with the COVID-19 pandemic?
Most organisations were able to adapt to the challenges exceptionally well. This was, in the most part, attributed to collaborative leadership and a willingness from staff to learn and adapt quickly. In the early days of the pandemic, we received some calls from clients, checking in and we were a sounding board for some. Hearing how they were facing the challenges was inspiring especially in regional areas of NSW, where clients were in the midst of dealing with the aftermath of bushfires and floods.
Leading up to COVID-19, some State Government clients were moving towards flexible ways of working in agile shared spaces and were negotiating the hurdles that this change presented. COVID-19 created some sense of urgency facilitating a faster transition. A positive outcome for organisations and their staff.
We work with organisations who have staff predominantly working in the front-line interacting with customers. At an organisational level, clients were having to navigate the government guidelines which were changing regularly. Staff were then having to quickly adapt their interactions to ensure both physical and psychological safety, whilst also having to enforce regulations, deal with non-compliance issues and manage customer expectations.
Whilst everyone was digging deep, the challenges were more evident around October. People Leaders were expressing their concerns that they and their staff were exhausted. Then in December, with the second wave, lockdown and restrictions, people had to cancel much needed holiday breaks. This has presented some challenges in early 2021. Some staff are still very fatigued and are finding it hard to “switch-off” in a constant “switched-on” culture.
What advice do you have in terms of skills needed by employees to thrive in the current work environment?
The past year has certainly thrown up some challenges and now that we are returning to offices and interacting more closely with each other, it has led to a few tricky situations arising when someone sneezes or coughs at work.
A client recently mentioned that her young son coughed in the supermarket (he swallowed some food too quickly!) and said she was met with glares and some mutterings about COVID from shoppers nearby. At a recent workshop, a participant commented about a team member repeatedly sneezing in the office. That team member suffers from hay fever and hadn’t taken an antihistamine drug that day. No-one in their team knew what to say or how to broach the questions on everyone’s mind at the time – “Have they had a COVID test? Should they go home? Who is monitoring this?”
Over the past few days we have received an influx of promotional marketing material – one reads “Massive changes have come to the workplace. In the past weeks, these times of uncertainty require your workforce to be flexible and resilient, and to reskill for the changes ahead.” It went on to say; “The most successful organisations are the ones that can navigate uncertainty, tackle challenges and pull together to drive innovation.”
Well I think we can all say we are currently facing uncertainty and challenges that we have never personally imagined or experienced before. Every day people are having to change ways of living and working. There is a lot of fear, concern, confusion and sorrow out there about how lives are being affected and changed and the impact this pandemic is having on all of us, right round the world. For those lucky enough to generate an income, it is hard to focus when we don’t know what the next moment will bring and we hear so much negative news.
Emotional Intelligence (EI) can be defined as a set of emotional and social skills that influence the way we perceive and express ourselves, develop and maintain social relationships, cope with challenges, and use emotional information in an effective and meaningful way.
